Haruka Clothing was born in 2004 when Amanda felt drawn back to her English roots, pregnant with her first child and looking for a place to call home. She brought with her a capsule collection of bohemian raw silk and cotton clothes designed and produced whilst living in India. Once settled into their new home, Amanda and her Japanese partner embarked on a stall on Glastonbury Market where the clothes were much loved and led to her opening her first shop in 2009. She called it Haruka, the same name as her son, and raised them both together. The Haruka boutique in Glastonbury High Street became a renowned shopping destination for a vibrant collective of colourful and creative locals and visitors alike. It quickly gained a reputation for unique, well-made, inspirational clothes and Amanda always fostered a sense of community around the shop.
Thirteen years later, in January 2022, after many adventures in textiles, Amanda closed the shop and moved to an open working studio. She knew instinctively it was time to make a change.
Amanda’s vision and ethics haven’t changed since the day she arrived in Glastonbury. She still sells high-quality, functional, trans-seasonal, elegant clothes, mainly for women. Amanda was making ‘slow fashion’ before the term was invented. Haruka clothing is made from natural fabrics, built to last and the size range is inclusive. Sustainability, transparency, and ethical trading practices are important foundations of the business. Amanda also curates and sells the work of other selected independent designers. Cooperation and community are important. Together we can lift each other up.
The Haruka label is designed and curated personally by Amanda, with many fabrics especially woven, printed or naturally dyed specifically for Haruka. On her design trips to India, Amanda also hunts and gathers treasures in the pre-consumer surplus markets. She personally knows everyone who is involved in the production of her clothing and visits them regularly. Collections are designed to build upon each other year upon year. But also, change and evolve with the tides of creativity and life and where they converge.